Holder of Bachelors Degree or Professional Qualification in a relevant field. Having an MBA will be an added advantage.
DUTIES AND RESPONSIBILITES
Develop go-to-market strategies and assist in the marketing execution plans of the branches that are aligned with Sales, with input from key stakeholders.
Perform market research to determine industry sub-segments, market size, market growth/decline segments, trends and new growth opportunities.
Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences & events, speaking opportunities, and drive the direct marketing campaigns of the branches.
Monitor industry and competitor news and perform ongoing competitive analysis to identify segments being filled, underserved segments, risks, where competitors are investing and key differentiators.
Develop presentations and supporting materials to present new initiatives to the leadership and prospective clients.
QUALIFICATIONS AND REQUIREMENTS
Holder of Bachelors Degree or Professional Qualification in a relevant field. Having an MBA will be an added advantage.
10 years of Marketing, Consulting or Business Development experience in the Automotive Industry is mandatory.
Outstanding conceptual, strategic, analytical and problem-solving skills.
Effective time management skills and the ability to multi-task.