Plan and execute an integrated paid digital marketing campaign. (Google Adwords, Facebook Ads, Linkedln Ads etc., Identify trends and insights and optimize spend and performance
DUTIES AND RESPONSIBILITES
Plan and execute an integrated paid digital marketing campaign. (Google Adwords, Facebook Ads, Linkedln Ads etc.)
Identify trends and insights and optimize spend and performance based on the insights.
Build a social media advertising marketing strategy and execute it through competitive and audience research.
Writing engaging copy for adverts.
Set upconversion, pixel, and event tracking on the website and across various digital platforms.
Conduct research on market trends, brand's audiences and competitors and end-to-end consumer journey to drive engagements and conversions.
Setup dynamic remarketing ads on supporting platforms.
Measuring and reporting on the performance of all digital marketing campaigns.
Managing Search Engine Optimization (SEO) projects and developing keyword strategies to increase the visibility of the website.
Reviewing the website and conducting website audits to improve the SEO friendliness of the website.
Stay up to date with the latest technology and best practices.
QUALIFICATIONS AND REQUIREMENTS
Plan and execute an integrated paid digital marketing campaign. (Google Adwords, Facebook Ads, Linkedln Ads etc.)
Identify trends and insights and optimize spend and performance based on the insights.
Build a social media advertising marketing strategy and execute it through competitive and audience research.
Writing engaging copy for adverts.
Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Conduct research on market trends, brand's audiences and competitors and end-to-end consumer journey to drive engagements and conversions.
Setup dynamic remarketing ads on supporting platforms.
Measuring and reporting on the performance of all digital marketing campaigns.
Managing Search Engine Optimization (SEO) projects and developing keyword strategies to increase the visibility of the website.
Reviewing the website and conducting website audits to improve the SEO friendliness of the website.
Stay up to date with the latest technology and best practices.