A Bachelor or Master degree with 1-3 years' experience in marketing automation;
DUTIES AND RESPONSIBILITES
Implement marketing automation best practices to track, monitor, and report campaign performance.
Responsible for the quality and delivery of email campaigns including campaign management, tactical recommendations, list segmentation, campaign development, quality assurance, and post-campaign reporting.
Together with your fellow team members from the Marketing Operations team you will build, test, and optimize landing pages, lead generation forms and email templates that continuously improve performance of campaigns.
Collaborate with Marketing Manager to maintain a consistent brand voice and message throughout campaigns.
Carrying out A/B testing on automated marketing campaigns to maximize results.
Perform comprehensive quality control practices with strong attention to detail
Manage data hygiene projects, including list uploads
Ensure the reportability of Active Campaign email marketing campaigns.
QUALIFICATIONS AND REQUIREMENTS
A Bachelor or Master degree with 1-3 years' experience in marketing automation;
Experience working for a B2B tech company and a proven track record in the coordination of online campaigns;
A strong written and verbal communication skills in English to build and maintain good relationships with internal stakeholders;
Analytical skills and the ability to convince stakeholders based on data & facts;
Previous experience using Marketing Automation platforms such as Marketo, Pardot and/or ActiveCampaign (preferred ActiveCampaign);
Knowledge of web analytics platforms and email best practices.