Our client is looking for a Branding and Digital Marketing Executive
DUTIES AND RESPONSIBILITES
Manage the digital traffic of a B2C based Online Streaming Product
Assist in the formulation of strategies to build a lasting digital connection with existing
Subscribers and potential subscribers
Plan and monitor the ongoing product's presence on social media (Instagram, Twitter,
Facebook etc.)
Launch optimised online adverts through Google AdWords, Facebook etc. to increase product awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
Acquire insight into online marketing trends and keep strategies up-to-date
QUALIFICATIONS AND REQUIREMENTS
Minimum of two years’ experience in Social Media ad operations and trafficking with a strong understanding of implementation factors, quality assurance best practices
Hands on experience in B2C brand management
Involved in B2C social media, Google AdWords and email campaigns and SEO/SEM for various B2C oriented products and services
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing Working knowledge of Graphic Design (Photoshop, Illustrator etc.)