Fintechnology Asia Pacific Lanka (Pvt) Ltd Colombo
POSITION SUMMARY
A Bachelor's Degree in Business, Marketing or other related field coupled with demonstrated experience within a similar role ® Comprehensive understanding
DUTIES AND RESPONSIBILITES
Collaborate to Develop and manage the digital marketing strategy to support overall business objectives
Support to plan, develop and coordinate digital marketing plans that assist to sales, marketing and business objectives; (web, media, SEO, PPC)
Engage in managing digital media budgets and ensure profitability, customer and digital interaction targets are met
Creating specific digital marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion
Track, analyze and optimize digital and social media marketing campaigns and landing pages, as well as monitor website traffic to improve the presence of companies, sales figures and outcomes
Assist in designing of marketing content including EDMs, Catalogues and other marketing material
Procurement and design of promotional items
Managing the preparation and execution of the marketing calendar for the markets
Self-motivated, ability work under minimum supervision, attention to detail and dedication to the outcome
QUALIFICATIONS AND REQUIREMENTS
A Bachelor's Degree in Business, Marketing or other related field coupled with demonstrated experience within a similar role ® Comprehensive understanding of best approach in B2C/B2B Social Media, Google Adwords, and SEO/SEM H Previous experience with SEO/SEM and web analytics tools such as Google Analytics, Web Trends
Superlative written and verbal communication skills with the ability to effectively communicate with senior management, stakeholders and customers
Well-developed writing skills
A capability to think outside the box
Advanced skills with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) & Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Knowledge in web design and experience in HTML, PHP and WordPress would be advantageous S Experience with digital marketing platforms such as Mailchimp, Marketo is a plus
Experience in desktop publishing would be desirable but not essential