Bachelor's or a master's degree in marketing or a related field,Experience with bid management tools
DUTIES AND RESPONSIBILITES
Managing and optimizing existing PPC campaign (Search / Display / Video) components including, but not limited to — Ad Copy, Bids, Cost per Conversion, Cost per Click. Keyword Research etc.
Helping to create PPC strategies including keyword research and analysis
Working directly with the team in California to optimize PPC campaigns
Coordinating with the Digital Marketing team and other teams
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing recommendations for organic SE0 success Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns Research and analyzing competitor advertising links Developing and implementing link building strategy
Working with the development team to ensure SEO best practices are properly implemented on newly developed websites
Working with editorial and marketing teams to drive SEO in content creation and content programming
Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
QUALIFICATIONS AND REQUIREMENTS
Bachelor's or a master's degree in marketing or a related field
3-5 years' experience in the field and At least 3 years' experience in Google AdWords Certifications in Google Adwords & Google Analytics Strong understanding of website development technologies Very good knowledge of SEO, SMM and SEM technology
Proven SEM experience managing PPC campaigns across Google and other popular search engines
Solid understanding of performance marketing, conversion, and online customer acquisition/lead generation
In-depth experience with website analytics tools
Experience with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML. CSS, and JavaScript development and constraints